Media relations, public affairs and government relations
Location: New Mexico/Southwest Division
Practice Area: Media relations, public affairs and government relations
Challenge: Comcast is a premier national telecommunications company that provides internet, cable and telephone services to various communities throughout New Mexico. The Garrity Group worked with Comcast to emphasize community connections to highlight the “local” aspects of a “national” company through existing and new programs.
Approach: With operations in Albuquerque, Santa Fe, Farmington, Grants, Portales, Las Cruces, Raton, Taos, Socorro, Lovington, Las Vegas, Gallup, Deming and Silver City, The Garrity Group approach started at the grassroots level to engage each local community with local Comcast leadership. The Garrity Group provides media support for the annual Comcast Cares Day events, organizes and develops social media seminars for nonprofit organizations in the communities Comcast serves and provides public affairs and government relations assistance.
Results: Comcast is connected to the community in unique and measureable ways. Meetings with key opinion leaders, news media and social service organizations have increased awareness of Comcast’s local assets, its employees and community needs.